#LCSM Chat Topic 9/11: Planning the Social Media Campaign for Lung Cancer Awareness Month (#LCAM14)

Our September 11 #LCSM Chat on Twitter (at 8 PM ET, 5 PM PT) will be an opportunity to brainstorm, coordinate and plan social media activities for 2014 Lung Cancer Awareness Month in November. The chat will be moderated by Janet Freeman-Daily.

In November 2013, the #LCSM community promoted lung cancer awareness using the hashtag #LCAM on Twitter. Each day of the month, we tweeted a different factoid or call to action related to lung cancer. Others retweeted those facts and posted them on social media sites like Facebook. You can find a list of those tweets and links to the sources of the factoids on the Lung Cancer Facts page on this site. Over 8500 tweets included the hashtag #LCAM in November 2013– not bad, given that the first #LCSM Chat occurred less than four months earlier on July 25, 2013.

This year, we want to extend the reach of LCAM by engaging lung cancer bloggers and all social media sites as well as Twitter Twitter. We will use the hashtag #LCAM14 in all tweets related to Lung Cancer Awareness Month this year. (This hashtag has been registered with Symplur so we can track the impact our campaign is having on Twitter.)

#LCSM is networking with other lung cancer organizations to create a social media awareness campaign with an even broader reach, one that will motivate people to take specific actions in the fight against lung cancer. We will be brainstorming that campaign in the September 11 #LCSM Chat. Members of several lung cancer advocacy organizations plan to participate.

Listed below are some #LCAM14 ideas we will discuss. Feel free to suggest others during the chat!

#WhipLungCancer Videos
You may have noticed the #WhipLungCancer video campaign (started by @LungCancerFaces Deana Hendrickson) on social media over the past week. You can find several videos created by patients and advocates by searching Twitter and Facebook for the #WhipLungCancer hashtag. Note what these videos have in common: they share facts about lung cancer, suggest a place to donate of the author’s choosing, and use whipped cream in fun ways. Be creative!

LUNGCAN Activities
LUNGCAN (Lung Cancer Action Network) is a group of 19 lung cancer advocacy organizations. This year they are launching a collaborative effort for Lung Cancer Awareness Month with three planned phases:

Phase 1 (tentatively Oct 6-Nov 10). Encourage people to provide input to Centers for Medicare and Medicaid Services (CMS) in support of lung cancer screening with low-dose CT scans (LDCT). The last day for providing input to CMS is November 10. LUNGCAN is building a web page on its site with info on how to take action.

Phase 2 (Nov 10- 23). Encourage people to participate in “The Lung Cancer Project” . This Genentech-sponsored online survey captures subconscious perceptions of lung cancer stigma; read more here. LUNGCAN particularly hopes to attract more healthcare providers as survey participants.

Phase 3 (Nov 24-31). Promote radon awareness and encourage people to acquire a radon test kit to use in their home.

Topic Questions During Chat

We look forward to seeing you in the chat! To participate in the chat, remember to include #LCSM in all your tweets, or use a tweetchat tool like tchat.io with that hashtag (more on that here). We will be discussing these four topics:

T1: What social media activities could best support LUNGCAN’s plan for #LCAM14?

T2: In what other ways might the #LCSM community use social media to promote lung cancer awareness during #LCAM14?

T3: How might #LCSM Chat website assist with #LCAM14 social media activities for the #lungcancer community?

T4: Wrap up: What social media action(s) will you personally commit to take during #LCAM14?

#LCSM Chat Topic 8/28: “What would you like to see on the #LCSM Website?”

Our 8/28 #LCSM Chat (at 8 PM ET, 5 PM PT) will be a brainstorming session about possible improvements to the #LCSM website.

Our #LCSM website, intended primarily to inform people about #LCSM Chat and its activities on Twitter, is pretty basic and is maintained by a couple of volunteers in their spare time.  Since #LCSM is not affiliated with any nonprofits and does not fundraise, we don’t add many bells or whistles.

Thanks to supporters, we do occasionally receive some funds we could use to improve the site. Because #LCSM is a collaboration that stretches across the entire lung cancer community, we’re in a unique position to offer information and features on our site that reinforce that collaboration. However, we don’t want to duplicate other sites that support or advocate for lung cancer patients and their families.

So, the question is, what website improvements would be most useful to the #LCSM community, without duplicating aspects of other lung cancer sites?  Our moderator Janet Freeman-Daily will raise the following questions for discussion:

T1: What information would you like to see added to the #LCSM site that would reflect our collaboration across the lung cancer community?

T2: What new features might be added to the #LCSM site that would build collaboration across the lung cancer community?

T3: How might you help #LCSM implement these site improvements?

We look forward to seeing you in the chat! Remember to add #LCSM to your tweets, or use a tweetchat tool like tchat.io (more on that here).

Want to learn to Tweetchat?

The #LCSM founders know some people don’t participate in our Lung Cancer Social Media chats because they are uncertain how to participate in a chat on Twitter, or don’t yet feel comfortable with it. Other cancer- and healthcare-related tweet chats out there probably have heard similar concerns.

We’d like to help people become more comfortable with participating in healthcare tweet chats.  To address this need, #LCSM will conduct a PRACTICE TWEET CHAT this Thursday, August 21, from 5-6 PM Pacific Daylight Time.  This is open to anyone in the healthcare community.  We’ll have no agenda, just a chance to test your tweet chat skills and ask questions. Janet Freeman-Daily will be moderating.

Here’s how to get started:

To participate in a tweetchat using Twitter:

1. Create a Twitter account and sign in.

2.  To see the tweets in the tweetchat, filter your Twitter feed to show only tweets containing the designated hashtag (in this case, “#LCSM”).  To filter your Twitter feed, enter “#LCSM” in the gray box containing the magnifying glass at the top of your Twitter feed.  The box is outlined in red for emphasis in the example below.  Be sure to click on “All” below the words “Results for #LCSM” — if you don’t click on All, your feed will only show you some (not all) of the tweets containing #LCSM.

how to filter for #LCSM

3.  To add your tweets to the chat, include the designated hashtag (in this case “#LCSM”) in every tweet you want to be seen in the chat.

To participate using a tweetchat tool:

You’ll find it much easier to follow and participate in the chat by using a tweetchat tool like tchat.io. To do this:

1. Sign in to Twitter.  Be sure your Twitter privacy settings allow anyone to see your tweets.

2.  Enter the URL “tchat.io” in your browser (or click here to be taken to that URL).

3. Enter the designated hashtag “#LCSM” in the box on the screen, and click “Start Chatting”

4. Click on “Sign in to get an in-page tweet box” just below the white box, then click “Authorize App” on the next screen to login to Twitter. You’ll then be redirected back to the tchat.io page. This will allow you to type your tweets in the textbox at the top of the page. Tchat.io will automatically add the #LCSM hashtag at the end of your tweet so it will be seen in the chat.

5. Click on “hide retweets” (just below the blue “Tweet” bar). Hiding retweets will make it easier to follow the conversation.


If you have questions before or during the tweet chat, or have trouble joining the chat, you can email us at lcsmchat@gmail.com, or tweet to @JFreemanDaily or @LungCancerFaces.

If this experiment proves popular, we may repeat it.

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