by H. Jack West, MD For some patients, seeing a TV commercial featuring Opdivo (nivolumab) as a product for lung cancer that highlights its survival benefit was a welcome new development. These commercials have blanketed high profile TV telecasts that have often focused on cars, insurance, and new technology devices. But some people find direct to consumer advertising of medications, especially cancer drugs, to be distasteful and arguably harmful. With the lung cancer community now entering a new era of DTC advertising of treatments that encourage patients and caregivers to “ask your… Read More