#LCSM Chat Topic 8/11: Direct to Consumer (DTC) Advertising in Lung Cancer–Educating Patients or Oversimplifying to Sell?

by H. Jack West, MD For some patients, seeing a TV commercial featuring Opdivo (nivolumab) as a product for lung cancer that highlights its survival benefit was a welcome new development. These commercials have blanketed high profile TV telecasts that have often focused on cars, insurance, and new technology devices. But some people find direct to consumer advertising of medications, especially cancer drugs, to be distasteful and arguably harmful. With the lung cancer community now entering a new era of DTC advertising of treatments that encourage patients and caregivers to “ask your… Read More

#LCSM Chat topic 7/28: Happy birthday #LCSM–3 and thriving!

Please join the #LCSM Chat on Thursday, July 28, at 8 pm Eastern Time (5 pm Pacific) to celebrate our third birthday. We made it out of the “terrible twos” stronger than ever! First, a little history….the #LCSM hashtag was originally used by @subatomicdoc (Matt Katz, MD) to represent Lung Cancer Social Media on June 22, 2013. The first-ever #LCSM Chat occurred on July 25, 2013.  Seventy-two patients, advocates, caregivers, family members, educators, healthcare providers, and researchers participated. The first #LCSM Chat topic question was “It’s our community. What do you hope… Read More

#LCSM Chat Topic 6/30: #Cancer Hashtag Communities Talk Moonshot Ideas (Round 2) #cancerchat

As mentioned in a previous blog post (Celebrating Cancer Hashtag Communities and a Moonshot), the online cancer hashtag communities will be discussing ideas for the Cancer Moonshot this week. The 6/30 #LCSM Chat at 8 PM Eastern will be the second of two chats discussing Moonshot working group topics for improving cancer research and outcomes. The 6/27 #BCSM Chat will discuss ideas for three of the seven working groups: Expanding Clinical Trials, Enhanced Data Sharing, and Precision Prevention and Early Detection. The 6/30 #LCSM Chat at 8 PM Eastern Time (which occurs… Read More